"Looking for the Yellow River-Quality Animal Products Brand Qilu Travel" Research and Interview Activities into Anchi
Release time:
Aug 08,2023
In order to promote high-quality livestock products in Shandong Province, improve product awareness, create characteristic and high-quality brands, and promote the ecological and protective high-quality development of the Yellow River Basin. On the morning of August 8, the research team of Qiluxing, a brand of high-quality livestock products, came to Anchi (Shandong) Animal Nutrition Research Institute Co., Ltd., located in Jinan High-tech Zone, to carry out research.
The provincial research team is led by Shao Bing, director of the provincial animal products quality and safety center, Li Junling, deputy director of the provincial animal products quality and safety center, Li Bin, section chief, Wei xiujian, editor-in-chief of the agricultural channel of Shandong TV station, and Guo Peng, a reporter.
Zhang Yunfeng, director of the Agricultural Product Quality and Safety Supervision Division of the Municipal Agriculture and Rural Bureau, Hu Junkai, deputy director, and Shi Ranran, deputy director of the Municipal Agricultural Product Quality and Safety Center, and related personnel were accompanied.
During the research process, the members of the research team and the relevant person in charge of the company had in-depth exchanges on Youyi fresh eggs and flavored pork products, encouraging the company to strengthen its confidence in development and continuously strengthen brand promotion and construction. Subsequently, the research team visited the testing center and nutrition center of the Anchi Institute of Animal Nutrition, and listened to Liu Xiaohui, vice president of the institute, introduce the product testing, product research and development, and talent team building of the institute.
At the symposium, Xie Qingzhu, deputy general manager of Anchi Group, extended a warm welcome to the arrival of the research team. Liu Xiaohui, deputy dean of the research institute, and Han Wenqiu, general manager of Anchi Group Food Company, respectively introduced the development of Anchi Group and the promotion and construction of the food company's livestock product brand to the research team. Based on the current work practice of animal husbandry brand construction in the whole province, the research group has a detailed understanding of the current difficulties and next development needs of the company, analyzes the advantages and disadvantages of the company's animal product brand building, and puts forward guiding opinions on how to improve the quality of animal products and strengthen the brand construction of animal products.
After the meeting, the reporter interviewed Han Zong of the food company on the spot to fully understand the company's breeding environment, breeding technology, egg quality, egg advantages, promotion mode, etc.
This investigation and interview activity of the Yellow River-Qilu Travel to Jinan City, a high-quality livestock product brand, has built an important communication platform for promoting the development of livestock product brands, and further deepened the company's understanding and thinking on the development of high-quality livestock product brands. Anchi Group will take this research activity as an opportunity to strengthen its confidence, continue to promote the innovation and development of livestock products brands, and provide consumers with better quality livestock products.
Latest News
This research won a double award!
Recently, Anchi group came good news. The project "Integration and Application of Key Technologies for Reducing Resistance and Replacing Resistance in Laying Hens" completed by Anchi Institute of Animal Nutrition won the first prize of technology promotion of Shandong Animal Husbandry and Veterinary Association and the second prize of 2024 Veterinary Science and Technology Award of Shandong Veterinary Association.
From September 10 to 12, the 2024 national famous, special and high-quality new agricultural products production and marketing docking activity with the theme of "promoting agriculture by quality, promoting agriculture by green, and strengthening agriculture by brand" was successfully held in Jinan. More than 1200 kinds of famous, special, high-quality and new agricultural products from 29 provinces (autonomous regions and municipalities) across the country participated in the exhibition on a grand scale and unprecedented grand occasion. As one of the famous, special and excellent new agricultural products in the country, Anchi Group's billion fresh eggs also appeared at the event site.
In the course of the competition, Zhu Wenxue of the Anchi Institute of Animal Nutrition won the third prize with outstanding performance.
From August 6 to 7, good news came from Anchi Group. The company won another success in the "Longgong Cup" 2024 Jinan Feed Veterinary Drug Vocational Skills Competition jointly sponsored by Jinan Agriculture and Rural Bureau, Municipal Human Resources and Social Security Bureau, and Municipal Federation of Trade Unions.
The mid-year training meeting of Anchi Group Pig North China Company was successfully held.
On August 5, Anchi Group Pig North China Company held a training meeting in Tangshan. Anchi Pig North China Market Sales Manager and some sales elites participated in the training.
The provincial animal husbandry on-site exchange meeting was held in Dongying
From July 23 to 24, the provincial animal husbandry on-site exchange meeting was held in Dongying. The meeting thoroughly studied and implemented the spirit of General Secretary Xi Jinping's inspection of Shandong's important speech, the spirit of the third Plenary session of the 20th CPC Central Committee, and the spirit of the sixth Plenary session of the 12th Provincial CPC Committee, summed up the exchange work, analyzed and judged the situation, made clear ideas and objectives, and deployed work tasks. we will promote the high-quality development of animal husbandry in the province and take the lead in the overall development of animal husbandry in the country. Lu Bo, secretary of the party leading group and director of the Provincial Animal Husbandry Bureau, attended the meeting and delivered a speech, and Li Xin, member of the party leading group and deputy director, presided over the meeting.
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